Manager & Owner
Handmade For Trade & Distribution
Fashion & handicrafts
Ever since she took her first crocheting and knitting class at the German
School in Cairo, Hala Ashour has dreamed of transforming her passion for handicrafts into a business. In 2009, she established Handmade as a craft center and yarn shop.
Starting with only three girls making knitting and crocheting samples, Hala soon created a market niche for Handmade in crocheted home and personal accessories.
Today she has xxx number of women working and distributes her products to shops in Cairo, Alexandria, Hurghada and Saudi Arabia. She has attended numerous fairs in Egypt, Dubai and Paris where her products are always among the most eye-catching and innovative exhibits. Most recently, she represented Egypt at the prestigious Maison et Objet exhibition in Paris.