09 Dec

Leadership From Zero to Hero

Aware of the difficulty of dealing with crises and dealing with them, especially when the crisis is unexpected, unprecedented, and global, as well as trying to stay productive during a crisis that seems impossible. BWE21 welcomes Dr. Raafat Youssef, Professor of Marketing, Sales and Management, at a seminar (leadership from ZERO to Hero) where he will discuss best practices for crisis response and transformation into opportunities, improving productivity to increase profits as well as the latest views on how to withstand and adapt to the current dynamic market and local and global challenges, as well as the relationship between productivity and profitability.