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Samar Raouf

CEO
Communicate for Media

Brief about company

Samar Raouf is the CEO and founder of Communicate.

Samar has held senior Communication posts in the key organization in different sectors, she has also been the personal communications / public speaking and media coach to Prime Minister, Ministers, Diplomats, Parliament Members, CEOs and Public Figures. At this point, she was the Regional Director for Communications, Sustainable Development and Public Affairs for LafargeHolcim, supporting and supervising communications and public affairs activities in 27 countries.

List of noteworthy achievements includes:

  • Introduced the first live corporate radio, a product that has been recognized glob- ally and locally by many organizations.

  • Generated a revenue of LE150m in 2016, a breakthrough for the PA department.

  • Crafted and delivered one of the most effective internal communication cam-

    Campaigns for health & safety that has resulted in Zero fatalities in 2017.

  • Designed and executed the first Recognition program for LafargeHolcim Group in 2016 & 2017 respectively.

  • Devised the first market penetration campaign for Huawei Middle East & Africa with a focus on Turkish market from 2005 till 2008.

  • Crafted and launched the first “Invest in Egypt” campaign for DHL Egypt in 2008.

  • Training and coaching for a large number of executives, government officials, politicians, diplomats on communications and public speaking.

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