Soha Abou Hussein is the current executive director and founder of Roots furniture designs. Soha has a wealth of experience in visual art,
She begins her career as a painter and a video artist and studied Digital art at NABA at Milano .She obtained three awards, the First award from The
University Conference (American University at Cairo). the last one from Abstract (Roma at 2009). Also she had grants from The Mediterranean International
Multi media workshop. She exhibited most of her work through national and International exhibitions. In 2012, she decided to establish her own business, Roots furniture designs for special designs, with good quality and service.